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SMO Training


Social Media Optimization Training

Duration:2 months         Session:9

Social Media Marketing provides an opportunity for companies to reach out to their viewers using social media channels and content tactics. At S A Solution, we teach creating and linking, engaging content, blogs, posts, and article. Also, an SMM marketer helps a business to attract targeted audiences and position its brand effectively. By using social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google+ and many more, the SM marketer can quickly establish a professional identity online and an extensive online audience for a particular business. Companies are frequently demanding certified experts that can help in achieving such objectives.

Therefore, we aim to shape inspiring students with in-depth training to meet the requirements of the IT industry and build substantial grounds in SMO Training by exhibiting students with various projects. S A Solution also bestows the Best SMO Training Course in Ankleshwar. We guide people from every background to change their lives via our career-oriented short term courses in Ankleshwar. Our evening and online course focus on college students and full/part-time employees.

Session 1: Why care about Social Media?

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories(Global & Indian)

Session 2: Demystifying Community Building on Face book

  • Orientation to Facebook Brand Pages
  • Edge Rank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)

Session 3: Creating Facebook Marketing Strategy

  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook
  • Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs. Google AdWords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & remote live
  • Facebook Communities

Session 4: Creating Twitter Marketing Strategy

  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Session 5: Twitter: The Jewel in the Social Media Crown

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer
  • Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on
  • Twitter: Tweet Deck, Klout, Peer Index

Session 6: Leveraging LinkedIn for B2B Lead Generation

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company
  • Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers,
  • Groups, Status Updates, Recommendations

Session 7: Measuring ROI of Social Media

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI

Session 8: YouTube Video Optimization

  • Account & Channel Creation
  • Profile updating
  • Video Submissions
  • Competitor analysis
  • Content optimization
  • Video Promotion
  • No. Of views per month

Session 9: Pinterest Marketing

  • Account Creation
  • Profile updating
  • Competitor analysis
  • Board Creation
  • Following relevant Boards & Pins
  • URL customizing